DERECH ERETZ

This project was created as part of a 'Branding' course.
"Derech Eretz" is the first airline striving to minimize its environmental impact, operating electric planes, offering digital flight tickets, and featuring a lounge where passengers collect their own food into pre-made bags crafted from recycled advertisements taken down at the airport.
Throughout the design, I focused on the core value of "the journey" — reflected both in the logo and the flight ticket, which visually express the ideas of path and movement.
The brand's visual and conceptual identity strongly emphasizes sustainability: from repurposing old advertising materials into eco-friendly travel kits, to creating a lounge experience that promotes mindful consumption and minimal waste.