REVEJA

This project was done as part of the "Branding in a box" course,
I had to choose a brand and set up a pop-up for it in Habima Square that matches the brand's values.
Reveja is a pop-up for the Veja brand where you buy recycled shoes from recycled waste.
Before the pop-up, guerrilla marketing takes place outside the city's malls. The pop-up is made of perforated tin with a pattern that came from the sole of the shoe and is open in 3 directions to allow movement in the square. The square itself is scattered with plastic boxes that allow reuse for various functions. In the center of the building there is a room where a video of Veja's recycling process is projected.